Joined in 2023 
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63 About this deal
Cath Kidston chief executive Kenny Wilson left the to join Dr Martens. Melinda Paraie was as the new chief executive. Chief financial officer Neil Harrington also exited. Marler said that upon her arrival at Cath Kidston, one of the first things she did was shoot and lead the spring campaign that is due to launch this month. Collections were launched as seasonal. Cath Kidtson opens first flagship store in London’s Marylebone.
We would print rolls and rolls of fabric that we had created, vignettes, storytelling all night, and beautiful flowers going from small to large.
INTRODUCING THE CATH KIDSTON COLLECTION
We decided to reopen the London flagship store because London is important to the brand. We have a London print every season.
Despite these changes, Cath Kidston became one of the latest retailers to feel the impact of the Covid-19 crisis after it filed a notice of intention to appoint administrators earlier this month. Marler also joined Temperely London, where she worked with founder Alice Temperely as her “right-hand woman”, helping extend the brand’s collection into bridal and eveningwear. Around the same time she joined, Cath Kidston announced a transformation plan with a core focus on digital acceleration and global growth. Under the new model, ecommerce accounts for 85 per cent of the business. This meant the closure of all of its UK stores, and a re-alignment of its cost base and structure “to create an economically viable operating model as a brand-led, digital first retailer”. We’ve got all our prototypes, we’re working on how the print would fit onto a bag, or how that tablecloth works on a variety of different tables. We go over there in the summer, so I wanted it light and airy.” On the walls are three spacious prints in line, alone: two of Donald Judd’s trademark boxes, and an Ellsworth Kelly – again – this time one of his austerely honed studies of plant forms. “I love that Kelly!” Kidston exclaims, “It’s edited down to nothing.”Her most recent role was at luxury department store Liberty where she served as design director for two years, responsible for designing and hand-drawing all the in-store products with the Liberty print, as well as launching a ready-to-wear collection. Nightwear & Accessories Outdoor Pet Care Picnicware Preserving Soft Furnishing Stationery Tableware All HOME On Monday a new batch of products inspired by JK Rowling's boy wizard hit store shelves and online in the firm's second Harry Potter x Cath Kidston collab with bags, clothing, tea towels, kitchenware and more all available. Our customers sit at the heart of our new strategy, and Holly’s experience and vision will ensure that we can maintain Cath Kidston’s role of inspiring the everyday optimist with our hand-drawn prints and joyful products. Particularly as we all face our new normal world, the role of bringing moments of joy to every day is even more relevant.”
Calder, it turns out, is a longstanding favourite with Kidston. “I’d love to have a Calder mobile if I could. When I was 18 or 19 I went to Venice and was completely bowled over by the Peggy Guggenheim Collection, which introduced me to artists like Calder and that modernist age. The contrast of her gallery with the rest of Venice is an amazing thing.” Whilst the iconic prints have been loved by many, the bright, bold and almost child-like designs have the potential to alienate a large majority of consumers,” she said. DFS Head of Upholstery Kellie Wyles says: "Our exclusive collection with Cath Kidston is a match made in heaven and is the epitome of British quality design and craftsmanship. W e’re continuing to draw inspiration from previous eras to bring a sense of comfort and nostalgia into our homes, and this collection, complete with the iconic Cath Kidston pattern fabrics, puts a fresh spin on traditional design influences. When you’re away from people, and you want to think how you might like to gift your grandma that you haven’t seen in months, that inspires you when you’re creating these beautiful gifts.
Cath Kidston reopens 180 Piccadilly flagship
It placed administrators from Alvarez & Marsal on standby to undertake an urgent review of the retailer’s strategic options, which announced it was racing to find a new buyer two weeks prior. DFS continues to drive forward its Carbon Mitigation commitments, working with the Woodland Carbon Trust to offset the unavoidable scope 1 and 2 C02 emitted through day-to-day business practices in the UK. Retailers that are very brand led have the additional overhead of in-house design and development teams – whilst in good times this gives the brand its distinguishing USP, in tough times the costs associated with maintaining these teams present additional financial pressures,” she explained. The retailer has struggled in recent years and it states that following its restructure in April it has realigned its cost base and structure to create what it calls an “economically viable operating model as a brand-led, digital first retailer”.
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