L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 74, Dublin

Product Information

Shade 6.45 was inspired by the epicenter of New York's finest street art: Brooklyn. This sophisticated auburn is enriched with copper reflects for a captivating and wearable shade that suits all skin tones.

To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner. YOU MUST DO AN ALLERGY ALERT TEST WITHOUT FAIL 48 HOURS BEFORE EACH USE OF THIS PRODUCT (read and follow the instruction leaflet). Your hairdresser will look at where the light and shade needs to appear in your hair and map out your bespoke sections, then each section will be painted with the lightening product either by hand onto the surface of the hair, onto a board and then left open air, painted and then covered to retain heat where extra lightening is required. There are a multitude of techniques that can be combined for your individual result. STEP 2: NOURISHING GLOSS Questions on how to apply Preference hair color? Text our Hair Color Concierge for expert advice: 833-856-7325Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse. Developer Crème - 437047, Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L C10550/12

Here’s our glossary of all the available shades of blonde, to help you choose the right colour for you. text": "Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence. ​"}

Shade 6.35 was inspired by Cuba's fascinating capital: Havana. This brown with amber reflects is as captivating as the colorful houses that dress the streets of the old town. A very light brown ideal for darker bases. Wait at least 2 weeks after bleaching, using a relaxer, a perm or a straightening process on the hair.