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Milka Mmmax Strawberry Cheesecake (3 x 300g)

£9.9£99Clearance
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However, as much excitement as a unique flavour can bring to a well-established brand, there are risks. A new flavour is ultimately a novelty, and novelty inevitably wears off; how do you keep the offering fresh and relevant? On November 17, 1825, Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique. [10] The following year, Suchard founded Chocolat Suchard and moved production to nearby Serrières, where he produced 25–30kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate, [11] closely following the launch of the Gala Peter brand, founded by Daniel Peter, another Swiss chocolatier. Travel retail exclusive products are the foundation to the differentiation of the channel, and a new flavour has that much more appeal when confectionery shoppers realise that they will not be able to find it anywhere else.

The Toblerone ‘Gingery Orange’ flavour became an incremental growth driver for the company following its launch in Brazil Rising to the occasion

Directions

Mondelez WTR relaunched Milka’s best-selling flavours in sharing ‘Milka Moments’ pouch formats Exclusive appeal

L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014 . Retrieved 16 November 2014. While the flavour should not be off kilter from a brand point of view, gone are the days when simple flavour deviations would capture the attention of confectionery shoppers. Brands need to think boldly and out of the box, using multiple flavours or combinations, different textures, and even colours. This is particularly important when we consider appealing to our Next-Gen travellers, as generationally, Millennials are the most adventurous in their attitudes to flavour, while 45% of Gen Z’s agree that “the crazier the flavour, the better” [3]. MC. The Manufacturing Confectioner. Vol.Band 78 (Ausgaben 7-12ed.). Manufacturing Confectioner. 1998.

Method

Milka’s Strawberry Cheesecake flavour was an excellent case study for tapping into the brand’s USP while offering a new flavour profile Dare to be different

Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015 . Retrieved 2015-04-13. Bailey, Elizabeth (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times . Retrieved 2015-09-23. Opportunities in the Asia-Pacific Confectionery Sector: Analysis of Opportunities Offered by High-Growth Economies, GlobalData, 2019 As confectionery brands in travel retail look for fresh opportunities to differentiate themselves, we frequently see new and interesting flavours taking to the shelves as channel exclusives or limited editions, writes Mondelez World Travel Retail (WTR) Category Marketing Manager Irina Tarabanko.Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News . Retrieved 6 September 2017. a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02 . Retrieved 2015-09-23. Understandably, morale across the industry is low, but we are in this business to delight travellers. Travel retail is a special place, and the onus is on us to keep that sense of wonder alive through an unwavering commitment to innovation and resilience in the face of challenges. When global travel resumes, let us once again be an intrinsic part of the joy of travel. Výroba obľúbenej trojuholníkovej čokolády sa sťahuje na Slovensko". Startitup.sk (in Slovak). 2022-06-23 . Retrieved 2022-06-24. MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago. 88: 66. 2005. ISSN 0163-4364.

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