Ideas from Massimo Osti

Product Information

Re-organized by his family members, the archive based in Bologna now counts on a collection of more than 5. Ideas from Massimo Osti assembles sketches, photocopies, scraps of fabric, buttons, accessories and images of the celebrities that promoted his creations, from Bono and Madonna to Kevin Costner and Dennis Hopper. In the following weeks you will meet a couple of interesting characters that got inspired by the brand, worked with it, made a business out of it or just deeply fell in love with it. Not only does “Ideas from Massimo Osti” widely and clearly illustrate the stylist and his textile inventions, it also emphasises the unquestionable capacity of this Italian pioneer to influence generations of designers with his visionary power. It isn’t uncommon to find a Stone Island jacket designed for the most abrasive winters transformed into a thin, weightless piece, in the time it takes to pull a zip.

Timelessness is also a matter of shapes, and signature Massimo Osti garments do often look like rethought archetypes. His renowned, innovative items can be considered the basic structural elements of many collections of our days, proposed by styles that range from high street fashion to high fashion. Both are large, very heavy hardback volumes, lavishly illustrated and featuring high quality photography throughout. It all started in 1987 when a style assistant for Studio Osti encountered a new material from Japan named Sway. Crowned themost importantman of 1990s menswear by Arena Homme +, Massimo Osti (1944–2005) was one of the most respected and imitated designers of his generation, whose innovations confounded the rules of the industry and created the fabrics of today.To me, Massimo Osti is the quintessential Italian creative: one driven by a no-holds-barred hunger, a brutally pragmatic hands-on approach and a positive, nothing-is-impossible outlook on things.

I would definitely put him in the same league as Helmut Lang,’ says stylist Max Pearmain, who is a long-time fan of Osti’s work. Osti managed the balance of material and immaterial, of product-making and communication with acumen, smartness and a coherence that came from his Italian outlook.bicolori e molto illustrate con disegni e caratteri originali, prima edizione, in italiano, buone condizioni.

Jackets made from multiple different materials can be dyed simultaneously as the science behind dyes and how they take to materials had advanced.The contributions included range from those of his collaborators, Carlo Grazia (his right hand man) and Adriano Caccia of ITS Artea (his main partner in the development of new fabric treatments) to those of fashion designers like Paul Harvey (Stone Island 1995-2005), Sir Paul Smith, Paolo Zegna, François Girbaud and Moreno Ferrari (C. The system was inspired by the fastenings on horse riding chaps produces in Italy and Osti's passion for maritime sailing. For Stone Island, among the first were the Paninari, perhaps the only indigenous Italian subculture. A cult inspires the notion that the thing you worship is singular,’ says Max Pearmain, ‘and to my eye Osti is one of a kind. Throughout his professional life, despite introducing groundbreaking innovations in techniques such as garment dyeing or wool brushing, despite using daring heat-sensitive and highly reflective fabrics, despite turning the humble down jacket into a urban staple when most people were still only using it for skiing, and despite almost immediately gaining a cult following – even if the object of the cult was the product, not its designer – Massimo Osti was never considered as one of the Italian megastars, such as Valentino, Gianni Versace or Gianfranco Ferré.