Famous Grouse - Liqueur - Whisky

Product Information

Inspired by Balmoral Castle, the Royal Family’s summer residence, we have created a long, refreshing summer drink. Combining sweet honey flavours with British berries, this delicious serve is garnished with a sprig of heather for a famous Scottish flourish. The Famous Grouse was the primary sponsor of the Perth-based football team St Johnstone between 1986 and 1989 and again between 1991 and 1998. It also sponsored the Scotland national rugby union team from 1990 until 2007, and was 'The Official Spirit of Scottish Rugby' from 2013 for three years. [17]

Fill a high ball glass with ice. Add the whisky, Sourz Mango and a dash of grenadine. Lengthen with the pineapple juice, stir & serve with a slice of lemon. Originally, The Famous Grouse was priced lower than the Grouse Brand. In a little over 10 years, the reverse would be true thanks to the popularity of The Famous Grouse. As if to emphasise the family connection, it was Matthew III’s daughter, Phillippa, who drew the very first, and now famous, red grouse that we see on the bottle.John Brown established his Perth grocery business in 1800 before moving the premises to Atholl Street seven years later. It was his daughter, Margaret, who married Matthew Gloag. She took over the family business from her father in 1824 and ran it until Matthew took control a little over a decade later.

Leslie's Directory for Perth and Perthshire". Printed by, and for, Peter Williamson. 30 March 1793 . Retrieved 30 March 2023– via Internet Archive. It was in fact Margaret who acquired a license to sell wine and spirits (and snuff) in 1831; Matthew didn’t join the business until 1835 when the name was changed to Matthew Gloag. Margaret died just five years later.Shake a tall glass with ice cubes and bitters to coat the glass. Pour on The Famous Grouse, add a slice of lime and squeeze the juice out of the rest. Mix with tonic & serve. It wasn’t until Matthew Gloag III inherited the business from William in 1896 that the company registered its first blended Scotch, the Brig o’ Perth. A year later, The Famous Grouse was released at the same time as The Grouse Brand. Using The Famous Grouse as a foundation, with its chocolate orange flavour and long, slow finish, these three serves evoke the taste of summer with their fruity finishes:

We were originally named The Grouse. A smooth, perfectly balanced whisky, created as a reward for our fellow Scots. And while it may be Matthew’s name on the bottle, it was his daughter, Philippa, who drew the first ever grouse on the label.

Tasting Notes

In 1860, his son, William Gloag, took over the company. Following the Great French Wine Blight the company began to look at creating its own blended whiskies around 1875. [ citation needed] In 1896, William's nephew, Matthew Gloag (1850-1912), took over the family business. He created a new blended brand called The Grouse in 1896. at this time the company was still operating from the grandfather's premises but had expanded to occupy adjacent shops, jointly covering 20 to 26 Atholl Street. [5] [6] In 1905 the limited company of Matthew Gloag & son was formed and the Grouse was renamed The Famous Grouse in the same year. [1] Matthew Gloag's daughter Phillippa first designed the label's grouse icon. [1] Only at this point did the company move to new purpose-built premises on Kinnoull Street. [7] Today, the Famous Grouse is the second best-selling blended Scotch whisky in the UK and the 32nd biggest drinks brand worldwide. Furthermore, it is heralded as Scotland's favourite drink. The blend is made up of noteworthy components; whisky from The Macallan, The Glenrothes and Highland Park are included, though 65% of the spirit content is made up of grain whisky. William Gloag dies; his nephew, Matthew Gloag III, takes over the business. The Gloags register their first blended Scotch: the Brig o’ Perth With the UK currently enjoying glorious temperatures, it is safe to say that summer has finally reached the shores of Great Britain. Now the pressure is on to enjoy it while it lasts as we are all too used to it disappearing in the blink of an eye. Brown moves the shop to 22 Atholl Street; this becomes the headquarters for The Famous Grouse for 99 years