James White Beet-It Organic Beetroot Juice Juice, 1L

Product Information

Organic beetroot juice (80%), organic carrot juice (16%), organic ginger juice (3%), organic lemon juice, vitamin C ( ascorbic acid) as an antioxidant.

Beet It Organic products are certified by the Soil Association, which provides you with the assurance that our products are meeting some of the highest available organic standards - we have been members of the Soil Association for over 25 years! Since 2010 our Beet It Sports products have been used by an increasing number of the world’s top sportsmen and women. Consume a glass daily as part of a balanced diet and healthy lifestyle. Once opened, keep refrigerated and consume within 5 days. Soil-Association Certified: fortunately, East Anglia has the ideal climate and soil to grow beetroot organically, resulting in a juice that is free from artificial fertilisers and pesticides. Our beetroot juice is certified by the Soil Association. Beet It Organic beetroot juice is blended with 90% beetroot juice and 10% apple juice to smooth the earthy aftertaste of beetroot - sweeter than you might think, our beet juice makes a deliciously flavoursome drink. East Anglia has the ideal climate and soil to grow beetroot organically, resulting in a juice that is free from artificial fertilisers and pesticides. Beet It beet juice provides on average >0.8g of dietary nitrate per litre.Pressed & Bottled in Suffolk: we were the first UK soft drinks business to start pressing Organic beetroot juice in 2012. Our Beet It with Ginger is made with pressed ginger juice, not a flavouring, and this gives it a delicious soft, warm, spicy taste. It is still 80% beetroot juice, but a small amount of carrot juice is also added to produce a lighter, sweeter taste. In addition to improving efficiency and performance in various time trials in increasing time-to-exhaustion at submaximal intensities , chronic supplementation with beetroot juice may improve cardiorespiratory performance at the anaerobic threshold and VO2max intensities. We started selling organic beetroot juice in 2005, which in 2009 we rebranded as Beet It. Since 2008 we have worked with over 300 medical and sports performance research projects investigating the benefits of dietary nitrate naturally found in beetroot juice. We developed our Beet It concentrated beetroot juice range of sport performance products as a consequence of the remarkable findings of this research.

We launched Big Tom, our spicy tomato juice in 1997 and it has steadily grown year by year to become the leading spicy tomato juice in Europe. In 2002, we were granted a Royal Warrant by HM The Queen specifically for Big Tom. In 2020 we launched Big Tom Ketchup. A systematic review based on 23 research articles came out in 2017, breaking down the effect of beetroot juice supplementation on cardiorespiratory endurance in athletes. We believe that our juices are the best, which is why we don't mess around with them. The finest fruit and vegetables, expertly pressed and blended with a range of big flavours. That's who we are, James White - Bold By Nature.Intake of beetroot juice should be initiated within 90 min before athletic effort since the peak value of NO3− occurs within 2–3 h after ingestion. At least 6–8 mmol of NO3− intake is required, which can be increased in athletes with a high level of training. Acute supplementation with beetroot juice may have an ergogenic effect on reducing VO2 at less than or equal to VO2max intensity, while improving the relationship between watts required and VO2 level, mechanisms that make it possible to enable increase time-to-exhaustion at less than or equal to VO2max intensity. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. However, more research is needed to understand the interaction with other supplements and determine the optimal timing and dosage of beetroot juice intake for different athletes and sports.