Brave New World Revisited

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In this context an article by Theodore X. Barber, "Sleep and Hypnosis," which appeared in The Journal of Clinical and Experimental Hypnosis for October, 1956, is most enlightening. Mr. Barber points out that there is a significant difference between light sleep and deep sleep. In deep sleep the electroencephalograph re­cords no alpha waves; in light sleep alpha waves make their appearance. In this respect light sleep is closer to the waking and hypnotic states (in both of which al­pha waves are present) than it is to deep sleep. A loud noise will cause a person in deep sleep to awaken. A less violent stimulus will not arouse him, but will cause the reappearance of alpha waves. Deep sleep has given place for the time being to light sleep. Human beings act in a great variety of irrational ways, but all of them seem to be capable, if given a fair chance, of making a reasonable choice in the light of available evidence. Democratic institutions can be made to work only if all concerned do their best to impart knowledge and to encourage rationality. But today, in the world's most powerful democracy, the politicians and their propagandists prefer to make non­sense of democratic procedures by appealing almost exclusively to the ignorance and irrationality of the electors. "Both parties," we were told in 1956 by the editor of a leading business journal, "will merchandize their candidates and issues by the same methods that business has developed to sell goods. These include scientific selection of appeals and planned repetition. . . . Radio spot announcements and ads will repeat phrases with a planned intensity. Billboards will push slogans of proven power. . . . Candidates need, in addition to rich voices and good diction, to be able to look 'sincerely' at the TV camera." Brave New World presents a fanciful and somewhat ribald picture of a society, in which the attempt to re­create human beings in the likeness of termites has been pushed almost to the limits of the possible. That we are being propelled in the direction of Brave New World is obvious. But no less obvious is the fact that we can, if we so desire, refuse to co-operate with the blind forces that are propelling us. For the moment, however, the wish to resist does not seem to be very strong or very widespread. As Mr. William Whyte has shown in his remarkable book, The Organization Man, a new Social Ethic is replacing our traditional ethical system -- the system in which the individual is primary. The key words in this Social Ethic are "adjustment," "adaptation," "socially orientated behavior," "belongingness," "acquisition of social skills," "team work," "group living," "group loyalty," "group dynamics," "group thinking," "group creativ­ity." Its basic assumption is that the social whole has greater worth and significance than its individual parts, that inborn biological differences should be sac­rificed to cultural uniformity, that the rights of the collectivity take precedence over what the eighteenth century called the Rights of Man. According to the Social Ethic, Jesus was completely wrong in asserting that the Sabbath was made for man. On the contrary, man was made for the Sabbath, and must sacrifice his inherited idiosyncrasies and pretend to be the kind of standardized good mixer that organizers of group ac­tivity regard as ideal for their purposes. This ideal man is the man who displays "dynamic conformity" (delicious phrase!) and an intense loyalty to the group, an unflagging desire to subordinate himself, to belong. And the ideal man must have an ideal wife, highly gregarious, infinitely adaptable and not merely re­signed to the fact that her husband's first loyalty is to the Corporation, but actively loyal on her own account. "He for God only," as Milton said of Adam and Eve, "she for God in him." And in one important respect the wife of the ideal organization man is a good deal worse off than our First Mother. She and Adam were permitted by the Lord to be completely uninhibited in the matter of "youthful dalliance."

Another disproportionately fascinating symbol is the Singing Commercial. Singing Commercials are a recent invention; but the Singing Theological and the Singing Devotional -- the hymn and the psalm -- are as old as religion itself. Singing Militaries, or marching songs, are coeval with war, and Singing Patriotics, the precursors of our national anthems, were doubtless used to promote group solidarity, to emphasize the dis­tinction between "us" and "them," by the wandering bands of paleolithic hunters and food gatherers. To most people music is intrinsically attractive. Moreover, melodies tend to ingrain themselves in the listener's mind. A tune will haunt the memory during the whole of a lifetime. Here, for example, is a quite uninterest­ing statement or value judgment. As it stands nobody will pay attention to it. But now set the words to a catchy and easily remembered tune. Immediately they become words of power. Moreover, the words will tend automatically to repeat themselves every time the mel­ody is heard or spontaneously remembered. Orpheus has entered into an alliance with Pavlov -- the power of sound with the conditioned reflex. For the commercial propagandist, as for his colleagues in the fields of poli­tics and religion, music possesses yet another advan­tage. Nonsense which it would be shameful for a rea­sonable being to write, speak or hear spoken can be sung or listened to by that same rational being with pleasure and even with a kind of intellectual convic­tion. Can we learn to separate the pleasure of singing or of listening to song from the all too human tend­ency to believe in the propaganda which the song is putting over? That again is the question.

HypnopaediaIn the late autumn of 1957 the Woodland Road Camp, a penal institution in Tulare County, California, be­came the scene of a curious and interesting experiment. Miniature loud-speakers were placed under the pillows of a group of prisoners who had volunteered to act as psychological guinea pigs. Each of these pillow speakers was hooked up to a phonograph in the Ward­en's office. Every hour throughout the night an inspi­rational whisper repeated a brief homily on "the princi­ples of moral living." Waking at midnight, a prisoner might hear this still small voice extolling the cardinal virtues or murmuring, on behalf of his own Better Self, "I am filled with love and compassion for all, so help me God."

The United States is not at present an over-popu­lated country. If, however, the population continues to increase at the present rate (which is higher than that of India's increase, though happily a good deal lower than the rate now current in Mexico or Guatemala), the problem of numbers in relation to available resources might well become troublesome by the begin­ning of the twenty-first century. For the moment over­population is not a direct threat to the personal free­dom of Americans. It remains, however, an indirect threat, a menace at one remove. If over-population should drive the underdeveloped countries into totali­tarianism, and if these new dictatorships should ally themselves with Russia, then the military position of the United States would become less secure and the preparations for defense and retaliation would have to be intensified. But liberty, as we all know, cannot flour­ish in a country that is permanently on a war footing, or even a near-war footing. Permanent crisis justifies permanent control of everybody and everything by the agencies of the central government. And permanent crisis is what we have to expect in a world in which over-population is producing a state of things, in which dictatorship under Communist auspices becomes almost inevitable.Since Hitler's day the armory of technical devices at the disposal of the would-be dictator has been con­siderably enlarged. As well as the radio, the loud­speaker, the moving picture camera and the rotary press, the contemporary propagandist can make use of television to broadcast the image as well as the voice of his client, and can record both image and voice on spools of magnetic tape. Thanks to technological prog­ress, Big Brother can now be almost as omnipresent as God. Nor is it only on the technical front that the hand of the would-be dictator has been strengthened. Since Hitler's day a great deal of work has been car­ried out in those fields of applied psychology and neu­rology which are the special province of the propagandist, the indoctrinator and the brainwasher. In the past these specialists in the art of changing people's minds were empiricists. By a method of trial and error they had worked out a number of techniques and proce­dures, which they used very effectively without, how­ever, knowing precisely why they were effective. Today the art of mind-control is in the process of becoming a science. The practitioners of this science know what they are doing and why. They are guided in their work by theories and hypotheses solidly established on a massive foundation of experimental evidence. Thanks to the new insights and the new techniques made possi­ble by these insights, the nightmare that was "all but realized in Hitler's totalitarian system" may soon be completely realizable. Subconscious PersuasionIn a footnote appended to the 1919 edition of his book, The Interpretation of Dreams, Sigmund Freud called attention to the work of Dr. Poetzl, an Austrian neu­rologist, who had recently published a paper de­scribing his experiments with the tachistoscope. (The tachistoscope is an instrument that comes in two forms -- a viewing box, into which the subject looks at an image that is exposed for a small fraction of a second; a magic lantern with a high-speed shutter, capable of projecting an image very briefly upon a screen.) In these experiments Poetzl required the sub­jects to make a drawing of what they had consciously noted of a picture exposed to their view in a tachisto­scope. . . . He then turned his attention to the dreams dreamed by the subjects during the following night and required them once more to make drawings of appropriate portions of these dreams. It was shown unmistakably that those details of the exposed picture which had not been noted by the subject provided ma­terial for the construction of the dream." And now let us consider the case of the rich, industrialized and democratic society, in which, owing to the random but effective practice of dysgenics, IQ's and physical vigor are on the decline. For how long can such a society maintain its traditions of individual liberty and democratic government? Fifty or a hundred years from now our children will learn the answer to this question. The dehumanizing effects of over-organization are reinforced by the dehumanizing effects of over-popula­tion. Industry, as it expands, draws an ever greater proportion of humanity's increasing numbers into large cities. But life in large cities is not conducive to mental health (the highest incidence of schizophrenia, we are told, occurs among the swarming inhabitants of industrial slums); nor does it foster the kind of responsible freedom within small self-governing groups, which is the first condition of a genuine democ­racy. City life is anonymous and, as it were, abstract. People are related to one another, not as total person­alities, but as the embodiments of economic functions or, when they are not at work, as irresponsible seekers of entertainment. Subjected to this kind of life, indi­viduals tend to feel lonely and insignificant. Their ex­istence ceases to have any point or meaning.

We see, then, that modern technology has led to the concentration of economic and political power, and to the development of a society controlled (ruthlessly in the totalitarian states, politely and inconspicuously in the democracies) by Big Business and Big Govern­ment. But societies are composed of individuals and are good only insofar as they help individuals to real­ize their potentialities and to lead a happy and creative life. How have individuals been affected by the tech­nological advances of recent years? Here is the answer to this question given by a philosopher-psychiatrist, Dr. Erich Fromm: I don't say that children should be forced to harass their parents into buying products they've seen adver­tised on television, but at the same time I cannot close my eyes to the fact that it's being done every day." So writes the star of one of the many programs beamed to a juvenile audience. "Children," he adds, "are living, talking records of what we tell them every day." And in due course these living, talking records of television commercials will grow up, earn money and buy the products of industry. "Think," writes Mr. Clyde Miller ecstatically, "think of what it can mean to your firm in profits if you can condition a million or ten million children, who will grow up into adults trained to buy your product, as soldiers are trained in advance when they hear the trigger words, Forward March!" Yes, just think of it! And at the same time remember that the dictators and the would-be dicta­tors have been thinking about this sort of thing for years, and that millions, tens of millions, hundreds of millions of children are in process of growing up to buy the local despot's ideological product and, like well-trained soldiers, to respond with appropriate be­havior to the trigger words implanted in those young minds by the despot's propagandists. The effectiveness of political and religious propa­ganda depends upon the methods employed, not upon the doctrines taught. These doctrines may be true or false, wholesome or pernicious -- it makes little or no difference. If the indoctrination is given in the right way at the proper stage of nervous exhaustion, it will work. Under favorable conditions, practically every­body can be converted to practically anything.The political merchandisers appeal only to the weak­nesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this pur­pose all the resources of psychology and the social sciences are mobilized and set to work. Carefully se­lected samples of the electorate are given "interviews in depth." These interviews in depth reveal the uncon­scious fears and wishes most prevalent in a given so­ciety at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispen­sation, political principles and plans for specific action have come to lose most of their importance. The person­ality of the candidate and the way he is projected by the advertising experts are the things that really mat­ter. In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to con­centrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most -- and prefera­bly (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex is­sues. From a pulpit or a platform even the most con­scientious of speakers finds it very difficult to tell the whole truth. The methods now being used to merchan­dise the political candidate as though he were a deo­dorant positively guarantee the electorate against ever hearing the truth about anything. Huxley uses his erudite knowledge of human relations to compare our actual world with his prophetic fantasy of 1931. It is a frightening experience, indeed, to discover how much of his satirical prediction of a distant future became reality in so short a time." — New York Times Book Review And let us remember that, compared with soma, beer is a drug of the crudest and most unreliable kind. In this matter of justifying God's ways to man, soma is to alcohol as alcohol is to the theological arguments of Milton.