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The rest of the VIDAA U4 experience is basically fine, and if that sounds like damning with faint praise, then it probably is. It’s usable, responsive and pleasant looking but, as with many TV UIs, we aren't convinced that the content suggestions are all that helpful, particularly when they require subscriptions and rental fees to access them. We do, at least, like that the content is grouped by genre and that it’s made clear which service they’re on before you select them.
Motion is decent on the U7K with no obvious issues encountered playing 24fps material which is displayed with the correct pulldown applied, and 50Hz broadcast is also decent with no obvious frame skipping or micro stutters seen. Adding in motion interpolation and the U7K does look smooth, but there are also visible artefacts seen around fast-moving objects. Soap Opera Effect is also seen when using any of the modes that add interpolation.This TV has a problem with motion when watching 24fps content. Unfortunately, that includes most film and premium TV, whether played from a disc or streamed from a service such as Netflix, or through a media streamer. Game Mode Pro automatically fires up when a gaming connection is detected through ALLM, providing you with the pinnacle in gaming enjoyment. With 144Hz VRR experience the smoothest possible game play enhanced further with ultra low input lag. Image tearing and stuttering are also a thing of the past thanks to AMD Freesync Premium, specifically created to deliver the most responsive and detailed experience yet.
Max light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits) The video processing in the Hisense U7QF is powered by the Hi-View Engine which helps with motion and scaling of images. We found the upscaling to be good with only the odd instance of ringing around fine lines in some test patterns, but this was not visible in the vast majority of HD content we viewed. The U7 includes a built-in Sub-Woofer that delivers strong and robust low-end frequencies to assist highlight the advantages of Dolby Atmos & DTS Virtual X and provide a really engaging audio experience that you can feel. If you want much better input lag, you need to spend substantially more. The LG C2 and Samsung QN90B have 1.5ms and 1.4ms latency, respectively, but they can also easily cost twice as much as the U7H.
A Bit of Stylish Flair
Where this TV really shines is when used in a normal living room with some ambient lighting and watching everyday content or playing games What are your alternatives? This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain. It has a strong feature set and performs fairly well in some aspects, but the smeary motion undoes a lot of the good work the set does elsewhere. Unfortunately, there’s also a loss in terms of colour depth and accuracy. The crash scene on Xandar at the end of the film is a good place to spot this. The three way close-ups between the blue-faced Yondu, green-skinned Gamora and Peter Quill’s human complexion are off the mark. The balance between them is even but each feels slightly off the hue that they should be. Switch to standard-def content from the built-in tuner and the Hisense copes much better, largely because the higher frame rate of the signal requires less processing from the TV, and the motion smearing issue is almost gone.
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